About

Print Reverie sells original ads cut from vintage magazines. LIFE, Playbill, Golf Digest, National Geographic and more. Every piece is the real printed page, not a reproduction. There's only one of each.

How it started

In April 2026, my wife and I were in Bologna, Italy. We wandered into Luxinart Gallery and stumbled upon this ad:

A 1925 Pirelli Cord ad, framed: a fox riding a tire ahead of a hunt — The Pirelli ad, 1925.

We'd both just gotten into F1, so Pirelli was on every hat, every trackside sign, and every pole position tire trophy. We knew we had to have it.

Also because it's one of our favorite little jokes. During one of the first races we watched together, one of us (not saying who) asked, "What's Irelli?" The other just stared back and asked, incredulously, "...did you just say IRELLI??"

We still laugh about that to this day, and we'll randomly shout "IRELLI! IRELLI!" to each other when we spot F1 gear out in the wild.

Back in Los Angeles

We'd just bought our first house together. We'd been watching Ross Cassidy's videos for Architectural Digest, and they had us itching to go vintaging. My wife headed straight for the furniture and ceramics while I went wandering.

First, I found the VHS tapes.

Gladiator on VHS, held up in front of bins of tapes

The Rock on VHS, held up in front of a shelf of tapes

But then, what really drew my eye right next to them was a pile of LIFE magazines from the 1960s and National Geographics from the 1950s (I was born in 1985).

I flipped through a few. There was a VW ad bragging that "every new one comes slightly used," and a Leica ad written "to the man who is ready for a Leica." Half the time the ads were better than the articles. I put them back, but I thought about those ads the entire weekend.

I went back on my own the next week. This time, they came home with me. Ever since, everywhere we go, I'm the one pushing to go vintaging, always hunting for another classic ad. I've dug through old Playbills at the Chelsea Flea Market in New York and stacks of magazines in a little bookstore off the beaten path in London.

They kept coming home with me, and the pile kept growing. Pretty soon I had more than I could ever frame, and ads this good shouldn't sit in a drawer. They belong on someone's wall. I hope Print Reverie can help get one on yours.

Questions about a piece or an order: concierge@printreverie.com

New finds and the stories behind them: @printreverie on Instagram